I think this video is at least 10 years old. It’s before REBEL8. Giant and I were still friends and you can peep the Teamwolf sticker on his bicycle. Teamwolf was my first stab at this clothing thing. Shout out to Upper Playground.
It’s crazy for me to peep this video and realize the Mike Giant today is the same fucking dude he was back then. I think that’s a fundamental difference between us and a lot of these other companies. We are who we are. And you know the brand and the people behind it. There is no smoke. No mirrors. Just a few passionate people pushing as hard as we can to make this REBEL8 thing as great as possible. Real recognize real. In us we trust. FTW. PMA. Spread the 8!